While the Beats acquisition may just be rumors (also extremely likely), its a smart move on Tim Cook’s part.
Apple isn’t doing well with its own iTunes radio service, and the purchase of Beats makes sense.
While beats headphones aren’t high quality by any means, they are a status symbol as is owning a Apple product. Apple’s current headphones aren’t great either, but, this will be some sort of improvement for them as will the Beats Radio transformation that will inevitably become Apple’s main radio service.
What they should do is make it free (to some extent, and add a premium service much like Spotify does).
This will be Apple’s largest purchase since Steve Jobs bought Next in the 90’s, but again, very smart for Tim Cook and Apple.
In order to stay hip/cool and current with the kids, they need something like this to succeed and progress as a company, albeit a bit late to the game.
I’m curious to see what will happen over the next few days if indeed Apple does acquire Beats.
What so you?